Hey Alice
I design experiences with intention and systems-level thinking, balancing human needs and business realities to reduce burden and create space for real connection.
Projects
Leaflet Free & Premium App Overhaul
Increasing conversions and customer engagement through data-informed redesigned free plant profile and premium insight detail screens
As Leaflet’s product and audience expanded, our fully paid model created friction and limited adoption. This project redefined the core plant profile to deliver essential plant care for free, while introducing a premium tier with deeper health insights and long-term trends, aligning user needs, business goals, and technical constraints across product, design, and engineering.
Lead Product Designer: Alice Mollo-Christensen
Industry: Smart Home/AgTech
Fora Health Admissions Pipeline
Improving patient access and care through cross-team alignment and strategic process design
Fora Health faced long waitlists and missed revenue targets due to outdated workflows, an unmanaged CRM pipeline, and limited cross-department alignment. Admissions staff lacked tools to track screenings or coordinate with patients and referents, leaving intake slots unused despite high demand. These bottlenecks created duplicated work, unpredictable workloads, and significant delays in connecting people to care.
Service Designer: Alice Mollo-Christensen
Project Manager: Alice Mollo-Christensen, Kayla Carlson
Industry: Behavioral Health/Health Care
Service Design
Aligning systems, teams, and experiences so strategy actually works in practice.
Product & Web Design
Translating complex requirements into experiences that are clear, credible, and easy to use.
Process Optimization
Bringing clarity and structure to messy workflows so organizations can operate and grow with ease.
Portfolio
Unleash the power of bold ideas and innovative design to elevate your brand.