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Hey Alice

Great Experiences Begin with Deep Understanding

I create experiences with intention and systems-level thinking, balancing human needs and business realities to reduce burden and create space for real connection.

If you’re looking for thoughtful design grounded in research and real-world constraints, let’s talk.

Projects

Leaflet

Free & Premium App Overhaul

Improving user trust and engagement in daily plant care through a genuinely useful free experience, while reserving deeper insight for premium users.

Role: Lead Product Designer

Industry: Smart Home/AgTech

3 mockups of mobile phones with screens from the Leaflet App

Fora Health

Admissions Pipeline Re-Design

Improving patient access and care through cross-team alignment and strategic process design

Role: Lead Service Designer; Project Manager

Industry: Behavioral Health/Health Care

Future state service blueprint for Fora Health residential services waitlist processes

Brave Atlas

Responsive Website Design

Translating operational rules, membership models, and shared resource constraints into a clear, maintainable digital system

Role: Lead Product Designer; Project Manager

Industry: Creative Services/Arts & Culture

Booking Logic side by side of full and partial memberships

Services

I provide end-to-end UX, product, and service design support to teams and individuals navigating complexity, growth, or change. If you’re looking for thoughtful design grounded in research and real-world constraints, let’s talk.

Service Design

Aligning systems, teams, and experiences so strategy actually works in practice.

Product & Web Design

Translating complex requirements into experiences that are clear, credible, and easy to use.

Process Optimization

Bringing clarity and structure to messy workflows so organizations can operate and grow with ease.

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